Reimagining Loyalty Programs for the Age of AI Agentic Commerce: Strategies for Retailers and Luxury Brands
The era of AI agent-to-agent (A2A) commerce is fundamentally transforming how consumers shop and how brands build loyalty.
The era of AI agent-to-agent (A2A) commerce is fundamentally transforming how consumers shop and how brands build loyalty. As AI agents increasingly make autonomous purchasing decisions on behalf of consumers—optimizing for value, efficiency, and personalized preferences—traditional loyalty programs built around emotional branding and broad rewards are losing their effectiveness.
For retailers and luxury e-commerce brands, the question is no longer whether to adapt, but how to design loyalty programs that succeed when AI agents, not humans, are making the purchase decisions.
Learn more in my latest article
https://www.linkedin.com/pulse/reimagining-loyalty-programs-age-ai-agentic-commerce-retailers-nn5xf/
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